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The Secret Email System, an eBook unveiled in September 2020 by Matt Bacak, promises to unravel the secrets of email marketing and guide individuals in constructing a 7-figure business. Bacak labels this eBook as a “business machine,” asserting that it demands only 30 minutes of daily effort to continuously generate sales, eliminating the need for product creation or customer service management.
The accompanying sales video paints a vivid picture of Bacak’s personal journey, recounting his struggles, 80-hour workweeks, and the brink of giving up, until he discovered the formula to transform his online business into an income-generating autopilot.
The eBook supposedly mirrors the exact steps and shortcuts employed by Bacak to achieve success. However, the notion of “shortcuts” raises skepticism, particularly when opportunities present themselves as overnight solutions.
Who is Matt Bacak?
Matt Bacak, an email marketing veteran since 1997, holds notable accolades. These include Defense Department recognition in 2006, a Stevie Award Finalist in 2009, and winning Internet Marketer of the Year in 2010. Despite this, his YouTube channel, featuring internet marketing lectures since 2006, has just 564 subscribers, raising influence questions.
Bacak launches various digital email marketing products like “5,001 Profit-Producing Emails,” “Webinar Heist,” and “Instant Swipe File Of The Month.” Two critical questions arise: Why multiple products instead of focusing on one lucrative venture? Is there assurance that the email swipe collections in different products aren’t duplicative?
Uncertainty lingers about Bacak’s credibility as an expert email marketer.
The Secret Email eBook is priced at $5.60. However, upon checkout, individuals encounter the first upsell, the Ultimate Email Marketing Package, initially priced at $97 but discounted to $47. The second upsell, The Secret Email Mastermind, incurs a monthly fee of $9.95. These additional costs should be considered when evaluating the overall investment in the Secret Email System.